In this Internet era of global business search ‘engine optimization’ or SEO has emerged as a highly effective tool of marketing and brand building.
What is SEO and how it works?
SEO is a strategy which is adopted to increase the number of visitors to a specific website. SEO is seen as a well thought out combination of different tactics, pre-programmed procedures and unique technologies to direct a large number of visitors towards a particular website. Typically, this is done by systematically manipulating the search results of internet search engines. By using SEO methods a certain website is placed either very higher or on the top of the search results of a search engine.
Idea behind search engine optimization
Search Engine Optimization or SEO works on the logic that a search engine user is very much inclined to click on one of the top three or five search results or suggestions provided by the search engine to him.
What are ‘Enterprise SEO’ services?
Services of Enterprise SEOs are mostly availed by large corporations; many of them are fortune 500 companies. These organizations use Enterprise SEO services to improve revenue and overall profit.
While working for these companies the service provider has a limited role to play like analyzing web trends, monitoring data and offering professional advice to their clients. On many occasions the SEO firms have to co ordinate and work along with marketing, advertising and sales teams for desired results.
Major Enterprise SEO Strategies
In order to achieve their goals the SEO companies follow multiple strategies.
- They create audience specific web content which is targeted at potential customers of a brand or company.
- They figure out exact keywords that may keep the company website at the top of search results.